Do you know Grace Helbig, star of the new Marriott Campaign to get consumers to book direct on Marriott.com? If not ask a teenager. I asked my 13 year old daughter (who doubles as my social media consultant) and of course she knows and adores Grace Helbig. Here's a peak at the new campaign, I think it's brilliant use of the power that YouTubers have over Generation Z. Marriott is banking on the newest generation who can't even buy hotel rooms yet - and they know exactly how to speak to this group. Impressive. Props to Marriott.