Marriott Targets Generation Z by Harnessing Youtuber's Super Powers

Do you know Grace Helbig, star of the new Marriott Campaign to get consumers to book direct on  If not ask a teenager.  I asked my 13 year old daughter (who doubles as my social media consultant) and of course she knows and adores Grace Helbig.  Here's a peak at the new campaign, I think it's brilliant use of the power that YouTubers have over Generation Z. Marriott is banking on the newest generation who can't even buy hotel rooms yet - and they know exactly how to speak to this group.  Impressive.  Props to Marriott.